Rebranding VH1 for the first time in over a decade.
The core strategy of the brand is embedded into the logo itself. In doing so we created a tag-mark: a logo that doesn’t need a tagline to communicate the brand story. The visual and verbal identity are simple but iconic, and the system allows the brand to flex and grow.
PromaxBDA Gold & Bronze
VH1 Rebrand
Gretel
Creative Direction Ryan Moore, Keira Alexandra
Art Director Frank DeRose
Design Frank DeRose, Carl Burton
Animation AJ Kolb, Tonya Smay, Gerald Mark Soto, John Magbanua, Irene Park, Dorian West
Illustration Peter Stemmler
Photography Piotr Sikora
Producer Ryan McLaughlin